Velveteen Dream Smoothing Shampoo

We're a collective of creatives, hairstylists, chemists, and product enthusiasts who like to bend the rules. As a friend to hair, we've hunted down one of the most potent natural ingredients - sea buckthorn. This "superfruit" is one of the few plant sources of the fatty-acid omega 7, typically found in fish oil, making it the ultimate holy grail ingredient for healthy hair and scalp.

About Us

We are a brand that caters to the needs of hair, hair stylists, and you. Our passion lies in formulating high-performance, innovative products that push the boundaries of what's possible. Driven by our curiosity and a commitment to excellence, we've meticulously crafted our offerings to deliver unparalleled results.

At the heart of our brand is a deep understanding of the science behind healthy, vibrant hair. We've partnered with leading experts in the field of hair and scalp health to ensure that every product we develop is backed by the latest research and cutting-edge technology.

Our journey began with a relentless search for the most potent natural ingredients that could transform the way we approach hair care. It was during this quest that we discovered the remarkable properties of sea buckthorn, a "superfruit" that is one of the few plant sources of the fatty-acid omega 7, typically found in fish oil.

Recognizing the immense potential of this ingredient, we set out to harness its power and create a line of products that would redefine the standards of hair care. Through meticulous formulation and rigorous testing, we've developed a range of innovative solutions that address a wide array of hair and scalp concerns, from dullness and dryness to damage and breakage.

At our core, we are a brand that is driven by a passion for innovation and a deep respect for the delicate nature of hair. We believe that by combining the best of nature and science, we can empower individuals to achieve their hair goals and unlock their full potential.

Whether you're a hair stylist, a beauty enthusiast, or simply someone who values the health and vibrancy of your hair, we invite you to explore our products and experience the transformative power of our carefully crafted formulas.

Join us on this journey as we redefine the boundaries of hair care and create a future where healthy, beautiful hair is accessible to all.

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